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5 WAYS COVID-19 HAS IMPACTED THE KENYAN DIGITAL ENVIRONMENT

“There are three kinds of firms: those who make things happen; those who watch things happen and those who wonder what’s happened.”- Philip Kotler Some companies may view the marketing environment as a set of uncontrollable forces – political, economical, technological, socio-cultural, legal, and/or environmental. As a result, they may be prone to react by

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How to Build an Effective Website

Websites live at the epicenter of organizational strategy—brand ambassadors that welcome audiences in and build relationships; trusted advisors that provide valuable thought leadership and counsel to the field; and operations managers that help make sure everything’s running smoothly. What’s more, when it comes to helping audiences understand a business and believe in its mission, for many,

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